Super-Signifier
Super-Signifier – Stems from the hypothesis that gods or archetypes are figures which represent superlative qualities. This can be derived from an evolutionary psychology perspective, in which stories circulating about the qualities of people and places are exaggerated into a successively fictionalized hyperbole hierarchy. To amplify the significance of good and bad into super-significance, composites of personalities are condensed as heroes and villains, divine and evil, and finally absolute divinity. From a teleological perspective, mythology, which reigns even in modern contexts as celebrity and commercial branding, is a guiding, mandala like fetish that permeates our local privacy from what could be called super-privacy or eternal privacy (aka Jung’s Collective Unconscious, the Australian Aboriginal Dreamtime, etc).
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